Let’s build up your fundraising people
Also popular is bespoke training. We take one or a combo of the courses below and tailor it with examples to YOUR charity and cause. The feedback we get from this approach is phenomenal with participants always commenting how useful it is to see training principles applied to their context. Contact us directly for a quote.
Our goal with all training is not only to show you HOW but also WHY. You don’t just learn the tactics and mechanics of copywriting and fundraising. You also develop an understanding of why certain approaches work (even if they seem counterintuitive) and acquire a fundraising mindset based on donor love and relationship building.
As a smart fundraiser, you already understand how important great donor care is to retention. The problem is that it’s not quite so obvious to everyone else. Particularly those who make the final budget decisions.
That’s why I decided to run this webinar to help fundraisers build a rock-solid business case for investing in retention. One that you can confidently present to your CEO or Executive Team.
Our flagship direct mail training is now available with new content that incorporates evidence-based philanthropic psychology. Phil psych is the art and science of using donor love through applying donor psychology, identity and wellbeing principles to drive giving.
You’ll also learn the tried and tested direct response skills that top copywriters use to write fundraising packs that rake in the dollars. I have personally used these techniques to write fundraising letters for clients that have doubled or even quadrupled appeal results.
Writing an effective appeal is not just about following a template. It’s about feeling the donor love. It’s about connecting with donors in a way that moves them to make a gift. And you’ll not only drive more donations but build stronger connections between your donors, cause and beneficiaries.
Full participation in Donor Love & Impact Language is applicable for 4.5 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Reboot your fundraising retention comms! Our popular Donor-Centred Language training has been overhauled and reworked to incorporate evidence-based philanthropic psychology. Learn how to apply phil psych to your impact reports, newsletters and other fundraising communications.
This session covers not only tried and tested direct response and persuasive copywriting techniques but also how to use donor psychology, identity and wellbeing to make your donors feel AWESOME about giving to your cause and organisation. This is VITAL if you want to retain your donors and maximise lifetime value.
Full participation in Donor Love & Impact Language is applicable for 3 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
CUSTOMISED TO YOUR CHARITY! Get in touch and we’ll put together a package tailored using your samples.
If you want fundraising copy that moves donors to give, you must grab their eyeballs first – and keep them reading your appeals and messages! With limited attention spans online, this session covers how to write compelling copy for digital spaces.
Includes my top tricks for attention-grabbing online copy plus how to optimise copy for every part of a digital communication – from subject line to postscript with templates you can swipe. Includes tons of real world examples.
Note: this session does not cover writing for web or social media.
Full participation in Eyeball-Grabbing Digital Fundraising Copy is applicable for 2 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
CUSTOMISED TO YOUR CHARITY! Get in touch and we’ll put together a package tailored using your samples.
After your list, your offer – or what you ask your donor to donate to – is the next most important part of your appeal or campaign. Yet so many charities present their asks to donors in an uninspiring, abstract or utterly baffling way… which means you’re missing out on precious dollars to fund your work.
No matter what your cause or how unsexy you believe it is, there will be a compelling way to present your offer to attract donors’ attention and dollars.
Full participation in Killer Fundraising Offers – With Love is applicable for 1.5 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
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Emma, Launch Housing
As a fundraiser, I’m sure you’re familiar with the challenge of a strengths-based rather than need-based approach to storytelling for appeals. With the push to decolonise fundraising narratives and to centre program participants
Lately the ethical imagery debate has largely centred around the use of AI. But questions over ethical imagery existed long before AI. When it comes
