CATEGORIES
- Branding
- Charity photos
- Charity stories
- Copywriting
- Data
- Design
- Direct mail
- Donor acquisition
- Donor behaviour
- Donor care
- Donor communications
- Donor retention
- Donor-centred language
- Donors
- Email fundraising
- Fundraising
- Fundraising appeals
- Fundraising costs
- Fundraising strategy
- Major gifts
- Multichannel fundraising
- Online fundraising
- Strategy
- Testing
- Uncategorized
Fave Fundraising Sites
- The Agitator
Gets you thinking about the big picture in fundraising - Fundraising Coach
Find usable info on all aspects of fundraising - Fundraising & Philanthropy Australia
Gets you up to speed on fundraising in Australia. Lots of real campaign case studies - Future Fundraising Now
Rants that actually give you practical tips and actions - Kivi’s Non-Profit Blog
Commonsense resource on fundraising communications - Passionate Giving
Simplifies the art and science of major gifts - Sean Triner’s Blog
Big on donor data and what donors actually do - Showcase Of Fundraising Innovation & Inspiration
See the creative from the world’s best fundraising campaigns
Category: Fundraising strategy
- PUBLISHED ON

- PUBLISHED IN Direct mail, Fundraising, Fundraising appeals, Fundraising strategy, Strategy
- No Comments
- PUBLISHED ON
Fundraising copywriting is one of those professions that everyone thinks they can do better than the person trained in fundraising copywriting.
I’ve been writing fundraising copy for long enough to now need training on how not to do eye rolls when I get ill-informed feedback on our work. (Note I said ill-informed feedback - I welcome feedback that corrects factual errors or makes the creative stronger.)
Seasoned fundraisers know the type of thing I mean.
- PUBLISHED ON
- PUBLISHED ON
Would you change your fundraising based on 8 complaints?
It seems like a lot when you’re the person who’s copping the angry donors… but in the case of my client, it was 8 complaints out of 42,000 people mailed.
That’s 0.019%.
FREE BLOG SUBSCRIPTION
Get fundraising and copywriting tips, techniques and thoughts straight into your inbox. Grow your income and donor loyalty!
Bonus! You’ll also receive a free in-depth case study on how a copywriting overhaul helped one charity quadruple its income for a key appeal.

CATEGORIES
- Branding
- Charity photos
- Charity stories
- Copywriting
- Data
- Design
- Direct mail
- Donor acquisition
- Donor behaviour
- Donor care
- Donor communications
- Donor retention
- Donor-centred language
- Donors
- Email fundraising
- Fundraising
- Fundraising appeals
- Fundraising costs
- Fundraising strategy
- Major gifts
- Multichannel fundraising
- Online fundraising
- Strategy
- Testing
- Uncategorized
Fave Fundraising Sites
- The Agitator
Gets you thinking about the big picture in fundraising - Fundraising Coach
Find usable info on all aspects of fundraising - Fundraising & Philanthropy Australia
Gets you up to speed on fundraising in Australia. Lots of real campaign case studies - Fundraising Success Magazine
Tips and techniques you can use right now in your fundraising - Future Fundraising Now
Rants that actually give you practical tips and actions - Kivi’s Non-Profit Blog
Commonsense resource on fundraising communications - Passionate Giving
Simplifies the art and science of major gifts - Sean Triner’s Blog
Big on donor data and what donors actually do - Showcase Of Fundraising Innovation & Inspiration
See the creative from the world’s best fundraising campaigns