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The Blog - June's Fundraising Letter
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Fave Fundraising Sites
Fave Fundraising Sites
- The Agitator
Gets you thinking about the big picture in fundraising
- Fundraising Coach
Find usable info on all aspects of fundraising
- Fundraising & Philanthropy Australia
Gets you up to speed on fundraising in Australia. Lots of real campaign case studies
- Future Fundraising Now
Rants that actually give you practical tips and actions
- Kivi’s Non-Profit Blog
Commonsense resource on fundraising communications
- Passionate Giving
Simplifies the art and science of major gifts
- Sean Triner’s Blog
Big on donor data and what donors actually do
- Showcase Of Fundraising Innovation & Inspiration
See the creative from the world’s best fundraising campaigns

Why Phil Psych messaging always works… while strengths-based messaging only works sometimes
As a fundraiser, I’m sure you’re familiar with the challenge of a strengths-based rather than need-based approach to storytelling for appeals. With the push to decolonise fundraising narratives

Do you know what makes an image ethical? And does it impact on donor behaviour?
Lately the ethical imagery debate has largely centred around the use of AI. But questions over ethical imagery existed long

Improve your tax appeal results in a difficult economic climate
Right now, I’m hearing lots of rumblings from charities that are very concerned about the impact of global events, fuel

Fundraising & AI: Sharing our approach to your copy
Some thoughts on AI. I’ve been testing AI capabilities, both generative and other types, for over a year now. Before

Direct mail lifts: How many should you include in a fundraising pack?
Given it’s tax appeal season in Australia, this is a question that’s coming up a lot right now. Unfortunately for

9 retention-boosting ways to connect with your donors
The quiet stretch between Christmas and your first campaign of the new year is one of the most overlooked moments

How much do you really want to spend on Gen Y and Gen Z donors?
Do you have board members and senior leadership who keep harping on about reaching younger donors? If so then look

My Top 8 BrainShots from the 2025 F&P Fundraising Forum
Bite-sized big ideas for you! Here are my top 8 takeaways from this year’s F&P Fundraising Forum. I’ve taken the

Can Machines Love Your Neighbour? Christian Ethics, AI and Donor Relationships.
This is taken from my recent webinar during CMA’s Ministry Fundraising Week. It looks through a Christian lens at my