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Gets you thinking about the big picture in fundraising - Fundraising Coach
Find usable info on all aspects of fundraising - Fundraising & Philanthropy Australia
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Rants that actually give you practical tips and actions - Kivi’s Non-Profit Blog
Commonsense resource on fundraising communications - Passionate Giving
Simplifies the art and science of major gifts - Sean Triner’s Blog
Big on donor data and what donors actually do - Showcase Of Fundraising Innovation & Inspiration
See the creative from the world’s best fundraising campaigns
Category: Strategy
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- PUBLISHED IN Direct mail, Fundraising, Fundraising appeals, Fundraising strategy, Strategy
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When we start working with a new client, we often work on direct mail because that is a pressing need for the non-profit or charity.
When we begin talking to clients about fundraising strategy… this is NOT primarily about direct mail.
Although direct mail is a tactic used in the execution of a fundraising strategy, it’s not the strategy itself.
It’s not about taking a calendar of direct mail appeals and newsletters and calling that a strategy.
Developing a fundraising strategy is first about looking at your organisation’s strategic plan. Yes, the overall strategic plan. Not the fundraising strategic plan.
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CATEGORIES
- Branding
- Charity photos
- Charity stories
- Copywriting
- Data
- Design
- Direct mail
- Donor acquisition
- Donor behaviour
- Donor care
- Donor communications
- Donor retention
- Donor-centred language
- Donors
- Email fundraising
- Fundraising
- Fundraising appeals
- Fundraising costs
- Fundraising strategy
- Major gifts
- Multichannel fundraising
- Online fundraising
- Strategy
- Testing
- Uncategorized
Fave Fundraising Sites
- The Agitator
Gets you thinking about the big picture in fundraising - Fundraising Coach
Find usable info on all aspects of fundraising - Fundraising & Philanthropy Australia
Gets you up to speed on fundraising in Australia. Lots of real campaign case studies - Fundraising Success Magazine
Tips and techniques you can use right now in your fundraising - Future Fundraising Now
Rants that actually give you practical tips and actions - Kivi’s Non-Profit Blog
Commonsense resource on fundraising communications - Passionate Giving
Simplifies the art and science of major gifts - Sean Triner’s Blog
Big on donor data and what donors actually do - Showcase Of Fundraising Innovation & Inspiration
See the creative from the world’s best fundraising campaigns